Where your sales go
Net sales → item cost → platform fees → Est. profit · live orders
Platform fee rate by week
Fees ÷ Net sales of orders whose fees are known · stacked by fee type
Daily Order Volume · Stacked by Status
All orders by status · line = Net sales · * = campaign day (pink border)
Channel Mix Over Time
Net sales by channel per week · stacked area
Order Timing
Live orders per day — calendar heatmap
Channel profitability
Net sales × profit margin % · point size = orders · click a channel for its stores
Payment method mix
Top 6 methods by orders · AOV per method
Geography by Net Sales
Net sales by destination state
Campaign vs Normal Day
Lift, dilution & where the cost lands
Channel Comparison
Orders, loss rates, cost, fees & profit by channel
Order-Value Distribution
Net sales by order-value band
Profitability Health
Share of loss-making orders by channel
Shipping method scorecard
Orders, return % and average shipping fee per carrier
Recent orders
Latest 50 orders across all channels
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